GM is a breakfast food company which developed a new cereal and is planning to d
ID: 1140253 • Letter: G
Question
GM is a breakfast food company which developed a new cereal and is planning to do customer research by collecting surveys. To draw statistically valid results, it must fulfill the following requirements:
1) survey at least 4,000 customers total
2) survey at least 2,000 customers who are less the 25 years years of age,
3) survey at least 1,200 customers who are between 25 and 40 years of age,
4) survey at least 800 customers who are over 40 years of age,
5) ensure at least 40% of those surveyed customers are male,
6) ensure that at most 100 of those surveyed male customers are older than 40 years of age.
GM estimates costs of reaching people in each age and gender category are as follows:
Gender
Cost per person Surveyed ($)
AGE < 25
AGE 25 - 40
AGE > 40
Male
$4.50
$3.50
$5.00
Female
$3.80
$4.20
$5.40
Gender
Cost per person Surveyed ($)
AGE < 25
AGE 25 - 40
AGE > 40
Male
$4.50
$3.50
$5.00
Female
$3.80
$4.20
$5.40
X11 X21 X31 - X12 - X22 X32 A. $3.50 B. $5.00 C. $3.80 D.$5.40 E. $4.50 F. $4.20Explanation / Answer
X11 represents a subject who is less than 25 and is male as per the table it is equal to $4.50. X21 represents who is between 25-40 in age and is a male therfore as per table this is equal to $3.50. X31 represents a subject who is more than 40 years in age and is a male therfore as per table it is equal to $5.00. X12 represents a subject who is less than 25 years in age and is a female therefore as per table it is equal to $3.80. X22 represents a subject who’s between 25-40 years in age and is a female therefore as per table it is equal to $4.20. X32 represents a subject who is more than 40 years in age and is female therefore as per table it is equal to $5.40.
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