GM is one of the largest automotive manufacturers in the United States. A market
ID: 3069543 • Letter: G
Question
GM is one of the largest automotive manufacturers in the United States. A marketing manager in GM dealership is interested in studying gender differences in negotiations so that he can increase sales with different marketing strategies for different gender. As a first step, he wants to assess the current situation. To that end, he wants to obtain some summary statistics and visualize them with various charts. You are asked to use JMP and help him create a Pie Chart to show the percentages of men and women buyers in the dealership. You are also asked to help him create a histogram and boxplot, and obtain quantile tables and summary statistics so he can understand how is the negotiation overall among the customers. In addition, you are asked to create a side-by-side boxplot so that he can understand how different men and women in negotiations.
Comparing the discounts of men and women using Exhibit 4, write a brief summary of the differences.
Note that in the column “Sex”, “1” represents females, while “0” represents males.
Oneway Analysis of Discount By Gender 2500 2000 S 1500 1000 500 0 0 Gender Quantiles Level Minimum 10% 25% Median 75% 90% Maximum 1990 2520 131 385.5666.75 870.5 89 1039.31370.5 1614.5 1868.5 2140 1336 1645.5 2 2 5Explanation / Answer
A marketing manager in GM dealership is interested in studying gender differences in negotiations so that he can increase sales with different marketing strategies for different gender.
The comparision of discount of men and women from boxplots is as below,
1) From box plot Mens attracted towards low discounts as compare to females. Females are attracted towards on huge discounts.
2) The top maximum discount for which mens are attracted is 1990 while female is 2520.
3) Near about 75 % males are satisfyed with discount ranges up to 1336 while Near about 75 % fmales are satisfyed with discount ranges up to 1868.5
4) The minimum discount for the men is 131 while that of female is 892
5) 90 % males satisfyed with discount ranges up to 1645.5 while 90 % females satisfyed with discount ranges up to 2140
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