Conduct a web search for examples of firms that have successfully employed user

Question

Conduct a web search for examples of firms that have successfully employed user generated content; there are lots of great ones to choose from. If they can do it, so can you! How would you employ user generated content to promote, brand, and sell the product you are using in a marketing plan? Is mommy blogging for you? Photo contests? How will you create the “buzz” you need to launch your product? Describe your user generated content plan and why you selected one type of content over another. How will you get your customers to participate? What’s in it for them? Be specific and share at least one example of a firm that has used a similar strategy.

Explanation / Answer

To promote user generated content, blogging is one of the best way. Photo contest is also excellent way to engage users but when users interact among themselves and exchange their views regarding some issues it becomes helpful not only to those person who participated in it but also to any person who didnot but accessed the site. If users get ready, in-built answers for rare to simple questions, it prompts them to search the site more. So according to my view blogging is the best way over photo contest. Some critical users might question the genuinity of the photos as well as it might not reflect the true spirit. But blogging is based on experience which is less doubtable. Site that used blogging is 'Tinystep'.

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