MKT220B Take-Home Exam 2 (Fall17) [Compatibility Mode] s Mailings Review View No

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MKT220B Take-Home Exam 2 (Fall17) [Compatibility Mode] s Mailings Review View Normal No Spacing Heading 1 INSTRUCTIONS: 1. This is an individual take-home exam. The length of this exam is approximately 1 hour 2. Questions & Points: the exam includes 15 regular questions (most of which are multiple- choice questions, with only one correct answer to each question) and 1 extra-point question The total point of the exam is 25 +5 extra points. 3. Dataset & Virtual Machine: You don't need to run Virtual Machine (VM) while answering the set of regular questions (all SPSS output tables are provided). Please note that the extra point question is optional. You will need to use VM to conduct the analysis in the extra point question section. The dataset for this exam is Sante Fe Grill. You can find it under "Course Content"> "SPSS Instruction & Practice" ->"Dataset" folder. 4. Deadline: the deadline of the exam is December 13th (Wednesday, by the end of the day). Please plan your time accordingly. Late submission will not be accepted or graded. s. Submission format: please upload all the answers on Blackboard using the following directory: "Course Content"> a link called "Take-Home Exam 2 (Due Dec 13th)". I. Questions (25 Points) Santa Fe Grill is a local Mexican restaurant and is currently trying to figure out ways to expand its current customer base. The fundamental idea is to understand how customers view the brand, their satisfaction level, as well as the likelihood of return to the same place. A survey has been conducted, whereby it contains answers from 405 respondents. To begin with, managers at Sante Fe Grill want to understand the overall customers' level of satisfaction. In the survey, they asked a question "How satisfied are you with the restaurant?" and applied a 1-7 scale (1-"Not at all satisfied", and 7 "Vary Satisfied") to this question. 1. (1 point) What is the measurement scale of this question? A. Ordinal C. Ratio B. Nominal D. Likert or Interval 2. (1 point) These numbers (I to 7) are commonly referred to as: A. Construct points C. Scale points B. Scale portions D. Construct ordinals 3. (1 point) Which analysis is more appropriate to get the average rating on customer level of satisfaction? B. Frequency analysis A. Descriptive Statistics C. Neither of them Next, managers want to examine if customer's level of satisfaction is significantly higher than 4

Explanation / Answer

I am going to answer 8 question. Kindly post single question at a time for the next time

To examine the relationship between two variables we have a method that is called correlation analysis. In this method we are trying to study the linear relationship between variables. So it is basically used to test the linear relationship between variables. So (a) option that is the correlation analysis is correct answer.

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