Discuss key points from chapter 2 lecture below: When Sony recently hired a new

Question

Discuss key points from chapter 2 lecture below:

When Sony recently hired a new agency for all its U.S. creative work, it went to Amsterdam and hired a small independent agency called 180. But Sony was not early in the discovery of the highly creative shops in the Netherlands. Adidas, IKEA, and Coca-Cola had been using shops in the metro area of Amsterdam for many years. As one agency exec put it, “Amsterdam allows us to be in touch with the world without being swallowed up by any particular culture.”
Source: Jack Ewing, “Amsterdam’s Red-Hot Ad Shops,” BusinessWeek, December 18, 2006, 52. Discuss key points from chapter 2 lecture below:

When Sony recently hired a new agency for all its U.S. creative work, it went to Amsterdam and hired a small independent agency called 180. But Sony was not early in the discovery of the highly creative shops in the Netherlands. Adidas, IKEA, and Coca-Cola had been using shops in the metro area of Amsterdam for many years. As one agency exec put it, “Amsterdam allows us to be in touch with the world without being swallowed up by any particular culture.”
Source: Jack Ewing, “Amsterdam’s Red-Hot Ad Shops,” BusinessWeek, December 18, 2006, 52. Discuss key points from chapter 2 lecture below:

When Sony recently hired a new agency for all its U.S. creative work, it went to Amsterdam and hired a small independent agency called 180. But Sony was not early in the discovery of the highly creative shops in the Netherlands. Adidas, IKEA, and Coca-Cola had been using shops in the metro area of Amsterdam for many years. As one agency exec put it, “Amsterdam allows us to be in touch with the world without being swallowed up by any particular culture.”
Source: Jack Ewing, “Amsterdam’s Red-Hot Ad Shops,” BusinessWeek, December 18, 2006, 52.

Explanation / Answer

Amsterdam is a cosmopolitan place where people from various countries and culture have come and settle down. These people come up with new thoughts and creative ideas at the time of doing creative work. Many creative agencies fromvaried culture have set their shops in Amsterdam and meet the requirements of the consumers. Mos significantly, Hispanic and Chinese people have set their creative shops in Amsterdam and develop creative work for Spanish people. Thus Amsterdam has become a hub of varied culture and varied background people who contribute towards developing creative tasks for varios clients and customers.

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