Respond to the following case question You have been asked to consult with the S

Question

Respond to the following case question

You have been asked to consult with the StuffDOT marketing team. They are specifically looking to create “buzz” for StuffDOT and grow its user base most effectively. Consider the following objectives for your recommendations:

1. They would like to have an analysis of their major competitors as well as whether recent actions have added to its product’s “userfriendliness.”

2. They have asked you to make recommendations for:

- using social media platforms (like Facebook and Twitter)

- changes needed to its own website

VIDEO CASE 19 StuffDOTTM, Inc.: Rewarding Users for Actively Shopping and Sharing! Coming from a rewards and loyalty background, I king about this, one day our marketing di often wondered how to combine the best of rewards rector came into a meeting and explained how a re and commissions with the ally cute anchor bracelet that she posted on a expanding universe of social social-sharing site went viral. But now she faced a StuffDOT Videomedia," says Jennifer Katz, six-week backlog to purchase it. So we all said, if she Case founder and chief executive ly the content millions of people were providing for free made a commission on every kerintv/13eM officer of StuffDOT, Inc. was sold because of that one post, she could have bought five. Right then and there, StuffDOT was Further, it seemed reall unfair that only a few people were benefiting from a born," explains Katz. While the young social network is con online. I believe the individuals creating all this online stantly changing, its beginnings offer a valuable content deserve to benefit from their efforts," says Katz. case study STUFFDOT'S VISION BRAND NAME, AND LOGO StuffDot is designed to be the all- t is simply a post of anything you want to display on the StuffDOT site," she says. How to "Dot" or inc. site for online shopping Kelsey Fisher explains the three and sharing. StuffDOT's vision is to to reward users for what they are already doing online. Most other sites tend to keep all the affiliate fees and 1. "Use the simple drag-and-drop process to add the Dot It button to your toolbar in your web browser. 2. "Dot or post items you like online by clicking on that button on your toolbar. For example, if you are browsing Macy's online store and see something you like, you can click on the Dot It r toolbar and it will show up on commissions for themselves. StuffDOT, however, en ables users to benefit from all this online shopping and sharing. This is the first time, to StuffDOT's knowl- edge, that a firm has developed a platform where the people posting to social media are the same people who are rewarded for it. In addition, the StuffDOT team has added coupons, cash-back shopping from thousands of retailers, and a feature that allows users your StuffDOT page. 3·"Watch your conmmissions grow as people share. buy, or click on the stuff you've dotted.' You can also earn commissions on your own pur to create their own stores, called DOT shops. We chose the brand name StuffDOT because it was catchy and [we] felt we could really build on it." says Katz. With the name StufDOT, we could use Stuff, DOT, and StuffDOT, which also gives flexibility. The name also is chases!" Fisher says. Earning and Redeeming StuffDOT great for Spot the Dot, or Stuff I Like. The team tried other names, but So how does an online user ac tually earn commissions? When a user finds things they want to share or purchase on- to StuffDOT. If the item ap- inc pears with a sticker showinga commission percentage, this means it is from one of Stuff they just didn't have that fun sticki- name does," says Jennifer Katz. or post the it The StuffDOT team also tried and tested several different logos before coming up with the mem- orable, attention-getting logeo shown above. People see the or- ange dot as fr eye-catching and it has proven to be an easy logo to build on. Kelsey Goin Edit Your Profile 3604 1516 rs and is When a dot leads to a pur- chase or a click-through view, or a share by the dotter or some- one else, the dotter will receive a commission. Users can also earn commissions HOW STUFFDOT WORKS Kelsey Fisher, StuffDOT's cre- "Dot" is and the steps in "Dot StuffDOT users earn and redeem ex Once a uscr's balance reaches $15, they can start redeeming gift cards from a variety of pop- ular retailers. ENHANCING FRIENDLINESS A challenge for the StuffDOT having features that make What Is a “Dot"? Dots are posts ranging from prod- ucts, to Do-It-Yourself projects, to dom photos." Fisher explains. "A is keeping i dot is something posted to view, to share, or to track for a future Courtesy of StuffDOT, Inc StuffDOT fun and rewarding

Explanation / Answer

STUFFDOT HAS TO MAKE ITS GROWTH PLAN IN LINE WITH THE NEEDS OF THE MARKET AND HAS TO ALIGN IT WITH THE REQUSITE OF 2 INTERAFACES ONE IS CONSUMER INTERFACE AND OTHER IS THE RESELLERS INTERFACE IN WHICH BOTH DIFFERENT PROMOTIONAL AND ENGAGMENT PROGRAMS CAN BE UNDERTAKEN BOTH FOR CUSTOMER AND RESELLERS WHO CAN SELL, PROMOTE AND GET INTURN SALES FROM THE MOBILE APP'S, ECOMMERCE WEBSITE OF STUFF DOT THERE BY ADDING TO GROWTH IN SALES FIGURES AND REVENUE GENERATION FOR THE RESELLER'S

HENCE THEY WILL HAVE STIFF COMEPTITION FROM THE OPERATORS LIKE AMAZON, SNAP DEAL, AIJO, AND EBAY. MYNTRA, FLIPKART ETC.

THERE SHOULD ME MORE FOCUS ON DIRIVING THE CUSTOMER ENROLMENT WHICH CAN BE THRU THE NUMBER OF REFRAL BASED INCENTIVES GIVEN TO THE EXISTING BASE OF CUSTOMER TO REFER IT TO THEIR FRIENDS THRU SOCIAL NETOWKRING SITES LIKE FACEBOOK, TWITTER, INSTAGRAM , MOBILE APPS REFRRALS AND EVEN HAVE TO SEGMENT THE PRODUCTS AND SERVICES FOR THE VARIOUS AGE GROUP OF CUSTOMERS AND THEIR PROFILE IDENTITY AND THINK ON ALL THE VARIOUS AVENUES FOR WHICH THE BEHAVIOUR OF THE CONSUMER TOWARDS BRAND LOYALTY TOWARDS STUFFDOT AND EVEN CHURNING OF HIGH REVENUE CUSTOMERS OF COMPETITORS TO THEIR APP’S DOWNLOADING AND EVEN AVALING THE SERVICES AND PRODUCTS THRU STUFFDOTT.

STUFF DOT HAS TO MAKE ITS MARKETING STRATEGIES IN ALIGNMENT WITH THE CULTURAL VALUES OF THE COUNTRY AND ALSO ONT HE DIFFERENCE VALUE SYSTEM OF THE COUNTRY AND THEIR CONSUMERS AND ALSO ON THEIR LIFESTYLES. ATTITUDE. PERCEPTION , AND THE LEARNING ATRIBUTE OF THE CUSTOMERS WOLD BE VARYING FROM COUNTRY TO COUNTRY AND HENCE ANY MODIFICATION TO THE CORPRATE MARKETING STRATEGY OF STUFFDOT HAS TO BE IN ALIGNMENT WITH ENVIORNMENTAL SCANNING OF THE VARIOUS SUBPARTS OF THE ENVIRONMENT LIKE CULTURAL , POLITICAL, DEMOGRAPHIC, SOCIAL, ECONOMIC, TECHNOLOGICAL, LEGAL, ENTREPRENURAL, NATURAL SUB PARTS OF THE ENVIROMENT AND ALSO TAKE THE STRATEGIC FACTORS OF THE VARIOUS HOME COUNTRY WHERE STUFFDOT HAS TO BE LAUNCHED TO THE END TARGETED CUSTOMERS.

EVEN STUFFDOT CAN COME WITH CASH ON DELIVERY OPTION AND ALSO A REFUND POLICY ON THE SPOT BY THE LOGISTICS COMPANY WHICH WILL BE AN INNOVATIVE APPROACH COMPARED TO OTHER ECOMMERCE COMPANIES WHICH HAVE A VERY RIGID AND TOUGH REFUND POLICES FOR CUSTOMERS.

MOBILE APP’S HAVE TO BE MADE USER FRIENDLY AND EVEN THERE SHOULD BE REFRAAL INCENTIVE POLICY WHICH SHOULD BE VERY CLEAR TO CUSTOMERS FOR GIVING REFENCE OF THE NEW CUSTOMERS TO THE SYSTEM OF STUFFDOT AND ALSO THOSE WHO GIVE MAXIMUM REFERRALS IN A MONTH NEED TO BE APPRECAITED FOR BOTH CUSTOMES

EVEN RESELLERS WHO REFER A NEW SET OF RESELLERS TO STUFFDOT NEED TO BE GIVEN REFRRAL INCENTIVES AND EVEN GIVING GROWTH TARGETS TO BOTH RESELLERS WILL ENSURE THAT THERE WILL BE ADDITON OF RESELLERS

THE MARKETING , SERVICES , SALES AND OPERATIONS DEPARTMENT EMPLOYEES NEED TO CONDUCT RESELLERS MEET, CUSTOMERS MEET AND APPRECAITE THEIR CONTRIBUTIONS AND IMPROVE THEIR ENGAGMENT WITH CUSTOMES TO IMPROVE FROM CUSTOMERS SATISFACTION TO CUSTOMER DELIGHT WHICH WILL GIVE A POSITIVE WORD OF MOUTH IN THE SOCIETY.

ALL CUSTOMER, RESELLERS APPRECIATIONS AND ENGAGEMENTS NEED TO MARKETED ON FACEBOOK, TWITTER, INSTAGRAM AND COMPANY WEBSITES.

EVEN THE COMPANY NEEDS TO SPONSORS YOUTH FORUMS, COLLEGE EVENTS, SCHOOL EVENTS AND IMPROVE ITS ENGAGEMENT LEVELS WITH THE YOUTH WHICH IS THE BIGGEST CONTRIBUTOR FOR SALES OF PRODUCTS AND SERVICES ONLINE

EVEN STUFFDOT NEEDS TO EMPOWER ITS INTERNS TO BRING PROGRAMS WHICH CAN BE INTER COLLEGE COMPETITIONS TO PROMOTE STUFFDOT BRAND AND SERVICES.

INTERNS CAN BE GIVEN TARGETS TO CONVERT COMPETITIONS HIGH REVENUE CUSTOMERS TO GET ENROLLED TO STUFFDOT THERE BY ADDING A VALUE BASED OF CUSTOMERS

INTERNS CAN ALSO BE GIVEN TARGETS AND CAN MEET RESELLERS OF ALL PRODUCTS AND SERVICES TO PROMOTE THEM ON STUFFDOT

STUFFDOT CAN TIE UP WITH CUTURAL YOUTH EXCHANGE PROGRAMS LIKE AIESEC - which sends students for internship round the globe AND EVEN CAN SPONSOR SUCH EVENTS OF YOUTH EXCHANGES AND CAN HAVE A COLLEGE BRAND AMBASSADOR FORM VARIOUS COLLEGES AND DRIVE THE MOBILE AAP'S OF STUFFDOT THRU SUCH VIBRANT YOUTH CLUBS.

STUFFDOT CAN HAVE CAMPUS LEADERS WITHINTHIS VARIOUS GOOD COLLEGES AND UNIVERSITIES BY PROMOTING SPONSORSHIP FOR VARIOUS CLUBS WITHIN THE COLLEGE LIKE SPORTS CLUBS, CULTURAL CLUBS, ENTRERPRENEURSHIP CELL, PLACEMENT CELL , CANTEEN CELL ETC.

Related Questions

Navigate

• Browse (All)
• Browse R
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.