What are the three techniques for analyzing an audience? What is the difference
ID: 3443480 • Letter: W
Question
What are the three techniques for analyzing an audience?
What is the difference between a primary audience and secondary audience?
What are the four categories into which every reader can be classified?
Why is it important to know who your reader is?
What six specific factors can you consider when trying to determine who your reader is?
What can you ask yourself when examining purpose?
What can you think about when defining your purpose?
In a Word document, summarize Analyzing Your Audience and Purpose using the above questions to focus the content of your summary.
Explanation / Answer
Three techniques for analyzing an audience
Demographic Analysis includes age, gender, culture, religion, education and occupation. They serve as the primary source.
Psychographic Analysis is about analysing the audience for their attitude, interests, values, opinion about the speaker and the topic.
Situational Analysis involves analysing things such as the number of participants, the auditorium, public addressing system and the occasion of the speech.
Primary audience and secondary audience
Primary audience are the ones who receive the information and make decisions based on the information provided and secondary audience are the ones who are not directly involved but needed to reinforce the information to the primary audience. For example, a consumer decides to buy a product after watching an advertisement but when he goes to the store the sales representative still influences the decision further.
Four categories into which every reader is classified
Tacit readers don't understand things properly.
Aware readers are this who know there is a problem with the meaning of the text but don't know how to fix it.
Strategic readers are those who know the problem with the meaning and the strategy to fix it.
Reflective readers as the name suggests know multiple strategies to fix the meaning of the text and reflect on it to be used in the future.
Importance of knowing your reader
It's very important that someone knows their reader before start to write as the reader will decide how effective the writing is. Knowing the reader will help one to set the tone, complexity and data in their writing because whatever the write write should be understood by the intended reader. It's also about knowing the occasion of the writing because the mindset of the readers keep changing depending on the occasion. Knowing the age, gender and interest of the reader will give the writer an advantage of providing information that would interest them.
Six specific factors to determine the readers
1. The age of the reader
2. The type of the book
3. The complexity of information
4. The gender of the reader
5. The language of the book
6. The culture of the reader
Examining the purpose
Examining the purpose involves the need for writing the book. Some people write with a purpose in mind while others write for leisure. Few others write because it's their job. There are different types of writing, creative writing, report writing and academic writing.
Defining the purpose
Once the target reader is identified, the writer finds a reason to write to that particular audience. In my opinion, the purpose comes first because one has decided to write for some reason which is of interest. The writer then looks at the write-up and decides which audience this will fit. If he wants it to be read by some other audience, then he makes some changes to suit.
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