What is Rizter summarizing at the end this chapter when he states “Faced with Ma

Question

What is Rizter summarizing at the end this chapter when he states “Faced with Max Weber’s iron cage and the image of a future dominated by the polar night of icy darkness and hardness, I hope that, if nothing else, you will consider the words of the poet Dylan Thomas: “Do not go gentle into that good night…. Rage, rage against the dying of the light”. ”? (please see picture below)

analized systems to deny Donaldization through deed, a major motivation McDonaldization and to chat people can resim 184 The McDonaldization of Society a world that, in nearly all other ways, has set up rationalized sy people this expression. Although I have emphasized the irresistibility of McDonaldizati out this book, my fondest hope is that I am wrong. Indeed, a maior behind this book is to alert readers to the dangers of McDonaldizatio motivate them to act to stem its tide. I hope that people McDonaldization and create instead a more reasonable, more human Some years ago, McDonald's was sued by the famous French chef Bocuse for using his picture on a poster without his permission. En Bocuse fumed, “How can I be seen promoting this tasteless, boneless food which everything is soft.” Nevertheless, Bocuse seemed to acknowledge inevitability of McDonaldization: “There's a need for this kind of thing. trying to get rid of it seems to me to be as futile as trying to get rid of the pro titutes in the Bois de Boulogne.” 119 Lo and behold, 2 weeks later it was announced that the Paris police had cracked down on prostitution in the Bois de Boulogne. A police spokesperson stated, “There are none left." Just as Chef Bocuse was wrong about the prostitutes, perhaps I am wrong about the irresist. ibility of McDonaldization. Yet before I grow uncharacteristically optimistic, it should be noted that "everyone knows that the prostitutes will be back as soon as the operation is over. In the spring, police predict, there will be even more than before."120 Similarly, it remains likely that, no matter how intense the opposition, the future will bring with it more rather than less McDonaldization.) Even if McDonaldization grows more prevalent, I hope that you will follow some of the advice outlined in this chapter for protesting and mitigating its worst effects. Faced with Max Weber's iron cage and the image of a future dominated by the polar night oficy darkness and hardness, I hope that, if noth- ing else, you will consider the words of the poet Dylan Thomas: “Do not go gentle into that good night....Rage, rage against the dying of the light."17

Explanation / Answer

McDonaldization is a term used to refer a nation adopting fast foods and this term was popularized by Sociologist George Ritzer in his 1993 book, The McDonaldization of the society. He was right in his prediction that more countries will open their doors for fast food chains thus people will run behind them for their taste forgetting the ill effects they bring on their health.

On one hand he points out Max Weber who told that the society is dominated by few and more wealth is in the hands of few and on the other hand he points out Dylan Thomas by quoting that do not go gentle into that good night…. Rage, rage against the dying of the light. He wants the nations to fight against the fast food which will dominate the society and gift it with lots of health problems including obesity. Normally, people just accept whatever changes that come along their way unless it affects them directly but this time he calls everyone to give up the fast food culture as it threatens not only the food and culture but also our values.

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