Organizations must clearly articulate a Mission Statement and Vision Statement i
ID: 348047 • Letter: O
Question
Organizations must clearly articulate a Mission Statement and Vision Statement in order to strategically plan. Failing to understand that initial step of the Strategic Planning process often leads an organization away from, instead of towards, effective strategic planning.
Below are four (4) Mission Statements and four (4)Vision Statements; select ONE Mission Statement and ONE Vision Statement. Clearly explain why the select Mission Statement and Vision Statement is effective or ineffective; offer supporting rationale for your explanation and be sure to reference your statements using proper APA formatting.
Mission Statements
Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
Microsoft: To help people around the world realize their full potential.
Coca-Cola: To refresh the world…To inspire moments of optimism and happiness…To create value and make a difference
Museum of Modern Art (MOMA): To collect, preserve, study, exhibit, and stimulate appreciation for and advance knowledge of works of art that collectively represent the broadest spectrum of human achievement at the highest level of quality, all in the service of the public and in accordance with the highest professional standards.
Vision Statements
Amazon: Our vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.
Life Is Good: Spreading the power of optimism.
Save the Children: A world in which every child attains the right to survival, protection, development, and participation
Nerdster: To be a nerd for all your needs.
Explanation / Answer
Mission Statement-
Coca-Cola- To Refresh the world.. To inspire moments of optimism & happiness... To create value & make a difference.
Coca Cola mission is really very effective. As it is seen everywhere that in any joyous moments whether in office or at home where people celebrate their enjoyment with soft drinks, everywhere Coca Cola is tme means of celebration.
In the age of children the reason for celebration is pepsi but at the young age or matured age Cocal Cola is the reason of celebration. As with a hard soda taste and a definitely male impression Coca Cola is ruling among the people and so achieved its mission. So its an effective mission.
Vision Statement-
Amzaon- Our vision is to be be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.
It is also an effective vision of Amazon. Amazon is ruling over the internet as well as ruling at each and every home. It is a vast shopping site on which each and every product is available at a reasonable rate. Amazon is selling each and every electronic device, home decorative items, men and women fashion clothes, men and women accessories and even the gardening tools and plants. Also the best thing done by amazon is if a prodcut you purchase is not getting upto the mark you can return it within a time limit. Also either you can return it and can claim your refund or also you can change it with other item.
This is giving a very suitable choice to the customers for making purchase freely without thinking about any fraud in mind. Also a wide variety is available on it which gives customers unlimited choice of selection. Hence Amozon fulfilled its vision effectively.
Related Questions
drjack9650@gmail.com
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.