As indicated in chapter 10, “Product placement is also slowly but surely making
ID: 355867 • Letter: A
Question
As indicated in chapter 10, “Product placement is also slowly but surely making its way into videogames. Advergaming brings real?world brands into the game.” On the surface this seems like a natural extension of product placements that we see every day in our TV programs, movies, and online surfing adventures. Adult gamers would think it unusual if the street scenes where high?speed chases and gun battles took place didn’t have billboards and signs that advertised real products.
Should product placements in youth? oriented video games have stronger standards?
Assume one of two roles: (a) You are a proponent of product placements in video games, or (b) You are an opponent of product placements in video games.
Develop an effective argument for your position.
Remember that your argument must address the ethics of using product placements in youth?oriented games.
Explanation / Answer
Answer: I feel that there is nothing wrong in the product placement in youth oriented games. The purpose of the product placement at any place is brand recall and if placing a product in a youth oriented game fulfills that objective then it can be done. The video games for youths attempt to be creating a real life image of the game and the real life product placement helps in doing this. The real life product placement makes the game look more real life and hence offers benefits not only for the companies promoting their products but also for the youth and video gaming companies. Thus it creates greater good for the greater number as advocated in utilitarian ethics. The use of product placement is wrong if the users consider it as an intrusion. But as there is no such evidence hence product placement in youth oriented games is fully justified.
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