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300 words, minimum You have started a company that makes a revolutionary virtual

ID: 358094 • Letter: 3

Question

300 words, minimum

You have started a company that makes a revolutionary virtual reality system - virtual reality so real, consumers can't tell the difference between the virtual reality and the real world.

Walk through the strategic planning process, identifying the various steps for forming a global strategy. Don't be afraid to skip a step if you don't think it is important (call that out). Make sure you provide a strong analysis of those steps that could make-or-break the launch of this new system.

Explanation / Answer

Virtual reality system for smart manufacturing (SM) systems:

establish digital-manufacturing-based

SM systems, including virtual factories, and reporting success by using

relevant technologies.

establish digital-manufacturing-based

SM systems, including virtual factories, and reporting success by using

relevant technologies.

establish digital-manufacturing-based

SM systems, including virtual factories, and reporting success by using

relevant technologies.

establish digital-manufacturing-based

SM systems, including virtual factories, and reporting success by using

relevant technologies.

Major objective is to establish a virtual digital-manufacturing-based SM system, also including required virtual factories, by using relevant technologies to measure and deliver success in manufacturing of equipment. It will further integrated with enterprise resource planning (ERP) using product lifecycle management (PLM).

Strategic Goals need to be covered are as:

Strategic planning process for global strategy:

Implementation of top-down approach (with the CEO’s and Investors and other Senior Director’s and Management support) parallely with the bottom-up approach (via step by step detailed technology application and consistent feedback from junior management and Engineers etc. staff for the corrective actions and root cause failure analysis.

Define key performance indicators (KPIs) to measure and manage financial and non-financial performance for every team and members.

Define the work process of the factory design and development, plus testing.

Factors like: site monitoring measurement, productivity improvement, failure rate/ failure reduction rate, plant operation rate, workforce reduction rate, delivery rate etc. need to be regularly monitored and measured by respective personnel.

Optimize the production using plant operation and logistics simulation. Use trained professionals to carry specific tasks.

Perform various Virtual factory level diagnoses.

For selling the product in globally, first need to identify the right channel partners who have established contacts with the required segment of customers. Example in Manufacturing, Power plants, Cement plants, Heavy Equipment Manufacturing companies etc. Business model will be as these country specific channel partners will our authorized representatives in their countries, responsible for sales and delivery and local supply chain and taxation works.

Establish right logistics provider to export our products, from our country on minimal costs and lead time to these channel partners, and price accordingly to them. They further can manage their country specific supply chain plus tax and legal works with their local customers in country geography. For reverse supply chain, same channel will be followed.

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