Please read the information described in Case 2. TABH, INC., Automotive Consulti

Question

Please read the information described in Case 2. TABH, INC., Automotive Consulting found on page 434 in your textbook. The general research question Michael is attempting to answer is: What are the automobile market segment characteristics of students attending U.S. universities in small towns? Use the information provided in the case together with the attached Excel data file (TABH.xls) to answer the following questions:. How might Michael interpret the three types of cartoon drawings collected from his respondents? (0.5 points). 2. What potential segments can we identify from the available data? Based on frequencies and crosstabulations of the data available, are there differences in behavior or car preferences across these segments? (2 points) (For example, one possible segmentation scheme might be based on gender. Are there differences between male and female students with respect to the type of car they prefer, financing options, commuting behavior, etc.?) Make sure to include the Excel spreadsheet with the frequencies, cross-tabulations or any other analysis you used. (1.5 points) 3. What are some weaknesses of Michael’s research study? (1 point)

Explanation / Answer

The cost of managing expatriates is tough even for an MNC like the Robert Bosch ias it is cited as a highly expensive affair. One of the prime reasons is that expatriates bring in a lot of high expenses and the company will have to mange them and their families when they move to tthe countries they are hired for.

Lets see what cost reduction measures could have been adopted in such a case:

1. Hiring common workforce than going for outsourcing resources from countries with cheap labour.

2. Evaluate common work force Viz a viz resources for cheap labour.

3. Hire them as contracts instead to understand who would be of benefit in the long run, then only progress with permanent.

4. Analyse there performance over a period of time before renewing their contract.

5. See if the expatriates already have a ready Visa to work in the country rather than sponsoring the visa at company's cost.

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