This week you learned about the importance of email, SEO, PPC, and social media

Question

This week you learned about the importance of email, SEO, PPC, and social media marketing. Review your selected company's Website www.calelas.com and observe and evaluate the following areas: You should summarize your analysis in several paragraphs.

Observe:

Review an email that you received from your company.

Report back results using basic search engine searches using sites like Google, Yahoo, Bing.

Review different keywords using different search engines. What are some differences or similiarities you have observed.

What social media platforms is your company using?

How active is your company on social media?

Select an email, advertisement, or social media post from your company and click on it. Observe the landing page that you are directed to.

Evaluate:

Evaluate how well the email was designed and written? Did the email have an effective call to action?

How are the SEO rankings for the company? Are they displayed in the top 10?

How well does your company use the different social media platforms?

How well does your company listen and engage with customers?

How well is your company's landing page? Is it designed to convert a customer?

Recommendations

Make recommendations how they could improve their email marketing

Make recommendations on how to improve their SEO rankings

Make a recommendation on what other social media platforms your company could use.

Make a recommendation on how they could improve their social media use.

Make a recommendation on how to improve one of your company's landing pages.

Explanation / Answer

I read and reviewed an email from my company. When I search through google or bing, I get the result as the first option i.e. the website is right on top. In Yahoo, the result is at the fourth position. There are some advertisements in the first three spots.

My company is using FB, Twitter,and LinkedIn. My company is very active on Twitter and LinkedIn. It keeps on sharing white papers on both these platforms.

My company is very active on both twitter and LinkedIn but not so much on FB. Even on twitter and LinkedIn, it is more of a push strategy. There's hardly any interaction. If there's more interaction, results would be better. The engagement levels are low right now. This can be improved.

The landing page is good though it can't directly convert a customer.

The email marketing can be improved by targeting the emails properly to the right segment of customers.

To improve SEO rankings, I would advice them to publish relevant content, use alt tags, and update content regularly.

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