Review the Information Management at Homestyle Hotels mini Case study online, an

Question

Review the Information Management at Homestyle Hotels mini Case study online, and answer the below questions.

Does it make good business sense to integrate across the different lines of business represented by Lifestyle Resorts and Home-Away Hotels? What exactly would you integrate (beyond financial information) and why?

Outline a process for Homestyle to follow in order to decide between the two software options (i.e., HC and CR)? What selection criteria would you use? Who should make the decision?

Link: file:///C:/Users/G/Downloads/Week%203%20Case%201%20Information%20Management%20at%20Homestyle%20Hotels.pdf

Explanation / Answer

solution :

Information Management must take an enterprise view to gain maximum value. The problem for Homestyle Hotels IT department is that they have begun an initiative that puts them in the middle of a preexisting fight. The struggle for control between the divisions and executives must be worked out before an IM policy can be implemented. Homestyle Hotels has not developed the foundation to make the decisions effectively work for the business so far. The LOBs must know how and where they fit into the organization. If the company executives plan to play a strong role in day to day operations then the divisions must be aware of this and agree to that management style.

            Again the issue at hand is that an organization viewpoint is lacking. I think they will find there to be a lot of overlap between the Resort division and the Hotel division and hence more integration possibilities. The strategic governance will need to compare core competencies and overall organizational vision against the information management system’s goals, and then aligning the business with business objectives will be possible with the initiative. The case seems to pick up at the tactical governance level without the buy in and guidance from the executive level. This will ensure resistance from the divisions since it is not seen as organizationally significant. Also the initiative needs a high level corporate sponsor.

            I would integrate operational information, Human resources information, performance information, communication systems information, relationship information and business intelligence. The operational information will have enhancement possibilities that both LOBs could benefit from. The merger has created a single company and that focus will need to be a priority to bring the enterprise vision to fruition. Performance information will need to be integrated so metric at an enterprise level can be created and executed. Having corporate vision and standards is vital to the mergers success. Relationship information should be gathered so purchasing can be centralized and outsourcing options are available to look at. Also bulk pricing could save the organization funds. The more information available to business intelligence the more possible value they can return. This is a fundamental requirement of the information system.

for outlining a process for homestyle there are some steps to follow and these steps are as follows:

The selection criteria for the software vendors can only be decided after the organization vision is taken into context, understood, and agreed upon by the LOBs. If the initial hiring reasons for Ben Garrett are to be taken as a company vision: (from the text page 197), rejuvenate and consolidate the firm’s IT –so senior management would have better control over branding, marketing, and operations… then it would seem like senior executives want a hands on approach and Clear Reservations is the most likely candidate. Mostly because they cater to upper management’s needs. If the hotel managers are the one responsible, through the organization’s vision, for managing the hotel’s issues then Hotels Confidential would be the way to go, since they are more customizable at the lower levels of operations. The real decision criteria being used for the choice is control and knowledge enhancement and how they add value to the organization. The decision will have to ultimately come from the top but in order to have the organization run well the decision must have divisional buy in.

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