Company Case 3 Sony\'s declining popularity among consumers is reflected in its
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Company Case 3 Sony's declining popularity among consumers is reflected in its financial situation. For the most recent year. Samsung and Apple each tallied revenues exceeding $180 billion-more than double Sony's top line. Samsung's profits have surged in recent years while Sony's losses reached catastrophic levels. And whereas stock prices and brand values have skyrocketed for compctitors, Sony's have reached new lows. Adding insult to injury, Moody's Investors Service recently cut Sony's credit Sony: Battling the Marketing Environment's "Perfect Storm" With all the hype these days about companies such as Apple, Google, Amazon, and Samsung, panies like Sony once ruled. In fact, not all that long ago, Sony was a high-tech rock star, a veritable merchant of cool. Not only was it the world's largest consumer electronics company, its his- tory of innovative products such as Trinitron TVs, Walkman portable music players, Handycam video recorders, and PlaySta- tion video game consoles had revolutionized entire industries. Sony's innovations drove pop culture, earned the adoration of the masses, and made money for the company. The Sony brand was revered as a symbol of innovation, style, and high quality g. it's hard to remember that com rating to "junk" status. How did Sony fall so hard so fast? The answer is a complex onc. Sony never lost the capabilitics that made it great. In fact, throughout the past decade, Sony was poised to sweep the mar- kets for mp3 players, smartphones, online digital stores, and many other hit products that other companies have marketed successfully. But Sony was caught in the middle of a perfect storm of environmental forces that inhibited its growth and suc- cess. Some factors were beyond Sony's control. However, at the core of it all, Sony took its cye off the markct, losing sight of the future by failing to adapt to important changes occurring relic than a rock star, Today, however, Sony is more a lost in the shadows of today's high-fliers. While Sony is still an enormous company all around it. r market leader as the world's largest con Hit on All Sides sumer electronics company more than a decade ago and has been pulling away ever since. Likewise, Apple has pounded For starters, Sony fell behind in technology. The company buil Sony with one new product after another. When I was young, ts once-mighty empire based on the innovative engineering I had to have a Sony product," summarizes one analyst, "but for and design of standalone electronics-TVs, CD players, and the younger generation today it's Apple." The company's latest video game consoles. However, as Internet and digital tech slogan is "Be Moved. " But that seems only to be pointing to the nologies surged, creating a more connceted and mobile world, migration of Sony's customers to other brands. standalone hardware was rapidly replaced by new connectingExplanation / Answer
Q. What stands in the way of Sony’s success today?
Ans.
After having read the entire case study of Sony: Battling the Marketing Environment’s ‘Perfect Storm’
We can clearly jot down the reason which is a major show stopper for Sony and major roadblock in Sony’s success today:
Sony hasn’t had a breakout product in over more than a decade for now.
As the above said accounts to the major reason for Sony losing its face in the ever-growing market environment. From the case study we get to know there are other reasons because of which, I believe they have not yet released a new and innovative breakout product.
Therefore, having said all the above, Sony doesn’t seem to be making any changes needed to bring the breakout product in the market which is a major roadblock in the Sony’s success today.
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