2. Blending Four Major Elements in Successful Persuasive Messages Successful per
ID: 387751 • Letter: 2
Question
2. Blending Four Major Elements in Successful Persuasive Messages Successful persuasive messages gain attention, build interest, elicit desire, reduce resistance, and motivate action. Focus on blending these elements to produce effective and ethical messages. Read the opening sentence from a persuasive message, and answer the following question. We have selected a new office location which will make public transportation much more convenient. Which type of persuasive opening does the sentence illustrate? O Unexpected statement O Stimulating question Reader benefit To build interest and conviction in your message, you can use an apologetic tone your status expert opinions u notice that your company does not have a recycling program. You decide to write an e-mail outlining a recycling plan. You know you Read the scenario, and then answer the questionExplanation / Answer
Question 1 – Which type of persuasive opening does the sentence illustrate?
Answer –Reader benefit as the statements is telling the reader that he can conveniently reach to their office.
Question 2 – To build interest and conviction in your message, can use _________?
Answer – 3: Expert advice as you are declaring an order which should look like the final decision and it is not unfair so everyone will accept that decision.
Question 3 – What can you do to reduce this resistance? Check all that reply?
Answer - 1&2, because there is a need for a recycling program in a company. And arguing with your coworker is not an option. You have to tell them about the pros and cons of having a recycling option.
Question 4 – If you pleased with our product, please consider visiting our website.
Answer – 2: Too apologetic, when you are requesting for something in return then don’t be too apologetic. One has to inspire the consumer to react.
Question 5 – What is an ethical and persuasive argument based on? Check all that apply?
Answer –1, 2, 5: Truth, Fairness, and Objectivity. You always have to tell truth to the consumer and make a fair deal with them. Because the customer doesn’t like to be manipulated, that will break your trust with your consumer.
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