Applied Assignment Marketing 360 Dr. McCullough Identifying Mission Statements T

Question

Applied Assignment Marketing 360 Dr. McCullough Identifying Mission Statements This assignment must be typed to receive ANY credit. Use the internet to explore at least 3 different company's websites. 1. For each company, locate their Mission Statement (it could be called Mission, Vision, or Values). If you cannot find a mission or vision statement then choose a different company. 2. For each company, type (or cut and paste) the Mission Statement and provide the URL for the website where you found the statement. Be sure you are exploring individual COMPANY websites. Do NOT go to missionstatements.com or similar websites Evaluate whether the mission statement is a "Good" mission statement or not. In order to be a Good mission statement it should provide guidance to company leaders. In other words, try to answer the question, "If I became CEO of this company tomorrow, would this mission statement give me enough direction to make important decisions?" 3. Do not use any of the examples provided in the textbook or in the lecture notes (powerpoint slides) or listed below. Here is one example: Epic Races Race Management Company: 1. The mission of Epic Races is to manage safe and fun multisport and endurance events for beginner through elite athletes where each participant feels like a champion. Founded in 2008, Epic Races currently hosts approximately 20 road races, triathlons, clinics, and other sports events and provides athletes of all ages and abilities opportunities to learn, develop, and challenge themselves and cross the finish line feeling like a champion. 2. www.epicraces.com/about This is a "Good" mission statement because if I became CEO of this company I would know what type of events I should create and I would know who the target market is. 3.

Explanation / Answer

1. Vision statement of TATA power:

To be the most admired and responsible Integrated Power Company with international footprint, delivering sustainable value to all stakeholders.

2. Citation(source website) : "https://www.tatapower.com/corporate/vision-mission-values.aspx"

3. This is a good vision statement as it describes the company's objective of work i.e.power production and distribution and it also clarifies the idea of becoming the global leader with sustainable values

Arvind Mills:

1.

VISION

To become the most preferred organization for all stakeholders by providing the best sustainable solutions in the field of water and wastewater treatment and zero liquid discharge, making the world a better place to live in

2.Source:"https://www.arvindenvisol.com/vision-mission/"

3. The statement doesn't contain the idea of their production and their main product. Apart from that as the statement contains a sustainable environment message it is good

Reliance Mutual Fund

VISION STATEMENT

To be a globally respected wealth creator with an emphasis on customer care and a culture of good corporate governance.

MISSION STATEMENT

To create and nurture a world-class, high-performance environment aimed at delighting our customers.

2. Source: "https://www.reliancemutual.com/about-us/company-profile/vision-and-mission-statement"

3. It is a good statement as it talks about the product of financial services by saying a wealth creator.As a CEO of the company I can take example of this to manage my mission.

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