Applied Assignment Growth Opportunities Name(s) Marketing 360 Dr. McCullough for

Question

Applied Assignment Growth Opportunities Name(s) Marketing 360 Dr. McCullough for Cheerios The Product Development Growth Strategy is a strategy where the organization introduces a new product item that should appeal to their current target market. A Line Extension strategy is a product development strategy since a variation of a current product is introduced to appeal to current users of the product. 1. Make a suggestion for a new Line Extension for Cheerios. Why do you think this line extension will be successful? A Brand Extension strategy is another product development strategy since a new product is introduced to appeal to current f the branded product. 2. Make a suggestion for a new Brand Extension for Cheerios. Why do you think this brand extension will be successful?

Explanation / Answer

Ans-1

Line Extension as Strawberry Oat Cheerios

This variant will be very successful as Cheerios has never launched the Strawberry flavoured product so far, and Strawberry is one of the famous ingredients in any similar products, especially to children and adults due to it’s taste and healthy qualities. When mixed with Oats, it will be one finest healthy combination. Demand for this variant will definitely rise compared to other variants, in it’s existing and new customer base.

Ans-2

Brand Extension – Chocolate and Oat mixed Doughnuts

Success Reasons, as this particular product will be high in demand and sales due to rich mix of tasty chocolate, healthy Oats and Famous snack as Dough nuts. This is one great unique combination of healthy, tasty, yummy and every time loving snack for all. All age group of Customers will like it and can eat in breakfast, lunch or dinner.

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