1. Identify 10 fashion marketing advertisements that emphasize (a) exclusivity,
ID: 392005 • Letter: 1
Question
1. Identify 10 fashion marketing advertisements that emphasize (a) exclusivity, (b) exclusive distribution, or (c) temporary limited distribution. These advertisements may be from the same company or from different companies and from different products and/or services. 2. Once you have identified ten advertisements, develop a matrix in order to categorize the advertisements.
3. Document the (a) product, (b) manufacturer, (c) retailer, (d) type of strategy.
4. After collecting the data, answer the following questions: a. What types of products are typically marketed through an exclusive strategy? b. Are some of the fashion marketing efforts more effective than others? Explain. c. What other products and/or manufacturer’s brands might be marketed successfully through this strategy? Explain.
Explanation / Answer
Exclusivity tactic used by advertisers make them not talk about what their product do rather through their advertisement they create the urge into people to become a part of exclusive group. They often use limited editions available like terms which make consumers go hurry to buy and become a proud member of that group.
The followings are the examples along iwth categorization-
Temporary limited edition - rayban instagram limited edition, Daft punk limited edition bottles, Diet pepsi mini cans limited edition
Excusive - Audi exclusive customized paint, Amazon prime exclusive phones,
Exclusive distribution - Samsung,apple gucci, rolex, mercedes
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