Chapter 17 of The Complete Guide to Successful Event Planning discusses the conc
ID: 392033 • Letter: C
Question
Chapter 17 of The Complete Guide to Successful Event Planning discusses the concept of risk-perception attitude framework in influencing behavioral changes on people. Intervention strategies are only effective when people understand the need to modify their behaviors in the process.
Identify an intervention program that resulted in a successful communication campaign. Discuss how the application of the risk-attitude framework contributed to the success of the campaign. Examples of intervention programs include the following:
HIV/AIDS Prevention Programs
No Texting While Driving
H1N1 Flu Prevention
Breast Cancer Screening
Workplace Safety
In your paper, complete the following:
Paraphrase the definition of risk-perception attitude framework.
Discuss the intervention strategies.
Discuss the role of risk-perception attitude in changing people’s behavior.
Discuss the role of efficacy in changing people’s behavior.
Explanation / Answer
Identify an intervention program that resulted in a successful communication campaign. Discuss how the application of the risk-attitude framework contributed to the success of the campaign
An example of such an intervention program is the one conducted by National Cancer Institute in the year 2000. It was titled 'Gimme 5'. It was a school-based program designed to increase fruit and vegetable consumption among children. The program focus was on behavior modification.
The program was a school-based, multi-component intervention to increase the consumption of fruits, juices and vegetables among fourth and fifth-grade students. The Gimme 5 curriculum and related activities addressed common barriers to eating five servings of fruits and vegetables per day, namely, low their availability in children's homes, especially lower income homes; not liking vegetables; and not knowing how to make such dishes. The fourth-grade curriculum targetted vegetable intake and the fifth-grade curriculum emphasized fruit, juice and vegetable consumption.
Fourth and fifthgraders from 16 schoolswere matched on variables such as size and socioeconomic status. Schools were randomly assigned within pairs to the intervention group, Gimme 5, or to a control group. Students in the treatment group received the 6-week, grade appropriate, Gimme 5 curriculum. Based on social cognitive theory, fourth and fifth graders were encouraged and assisted to eat more fruits, juices and vegetables (FJV), enhance their preference for FJV, prepare FJV snacks, set goals to increase consumption and problem-solve in cases where FJV consumption goals were not attained. Students were measured at baseline, during intervention and post intervention, which included a 7-day food record kept by students.
Paraphrase the definition of risk-perception attitude framework.
The Risk Perception Attitude (RPA) framework was developed by communication researchers Rajiv Rimal and Kevin Real in 2003. According to the framework, whether individuals will take action to mitigate impending risks is dependent upon 2 factors:
It classifies the people into 4 groups based on their risk perception and the belief that they are capable of changing the outcome: Responsive (high risk, high efficacy), Avoidance (high risk, low efficacy), Proactive (low risk, high efficacy) and Indifference (low risk, low efficacy).
Discuss the intervention strategies.
An intervention strategy is a combination of programs designed to induce behavior changes or improve health status among individuals or an entire population. It may include educational programs, new or stronger policies, improvements in the environment, or a health promotion campaign. Intervention strategies can be preventive or reactive. In the field of academics, preventive strategies could be:
Reactive strategies could be:
Discuss the role of risk-perception attitude in changing people’s behavior.
Risk perception refers to people’s judgments about the likelihood of negative occurrences such as injury, illness, disease and death. Risk perception is important in health and risk communication because it determines which hazards people care about and how they deal with them. How people react in an emergency situation depends on their perception of risk and risk mitigation measures. Health related risk perceptions play an important role in motivating health behavior change. Interventions that change risk perceptions subsequently change behaviors. Understanding risk and how it is perceived is a crucial step towards creating programs and campaigns to raise awareness across the society.
Discuss the role of efficacy in changing people’s behavior
Efficacy is the belief in one's ability to change an outcome and the belief that the action taken will be effective. Across health contexts, efficacy is one of the most reliable predictors of behavior change. On the basis of their efficacy beliefs, people choose which challenges to undertake, how much effort to invest in the pursuits, how long to persevere in the face of difficulties and whether failures are motivating or demoralizing. People of high efficacy expect their efforts to produce favorable outcomes, while those of low efficacy beliefs do not expect their efforts to produce much. A sense of personal efficacy is a key factor in the exercise of personal control over challenging demands, including control over the state of one’s health. Self efficacy beliefs also influence a number of biological processes that, in turn, influence health and disease.
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