Applying your understanding of the four marketing management philosophies in Lea

Question

Applying your understanding of the four marketing management philosophies in Learning Outcome 1-1 (four marketing eras), think of examples of businesses that demonstrate them today. These philosophies are not strictly time-bound. You can find companies today that fall into each category.

Name one or two businesses (don’t repeat text examples) for your category: Sales orientation

Your example(s) may be local, national, or international. Explain why from your experience and observations as a consumer your example fits that orientation best.

Explanation / Answer

Company - Apple Inc.

Apple has availability of technological innovations as well as other processes which are very essential for the company operating in the specific market to stay advance and to provide better support to the overall organisational structure of Apple. This advancement in technology and innovation helps them to maintain the market segment by creating inquisitiveness in customers and increasing the overall competitive level. Innovative product designs as well as technology that is ahead of the competitors is always a core competency of Apple to provide better support to overall competitive structure of apple. This type of approach helps Apple to maintain high quality standard in the specific market segment and it to compete with the specific market standard. Apple has always operated many self operated stores across the globe which gave it a competitive advantage in terms of increased reach to its customer by appropriate operation structure of their own stores. By reducing the effect of the third party retailers and directly relying on the service provided by the proprietary stores of Apple for ensuring better care and customer satisfaction. Simple design strategy of Apple is also one of the main constituent of the competitive advantage gained by the company. There aesthetic design allowed the company to reduce the overall cost of manufacturing the product which improves the serviceability of apple in a specific market segment. All of the above factors are responsible for giving competitive advantage to apple and to improve the overall serviceability by using that assets that Apple have developed. Is approaches are highly proprietary as apple uses better management techniques for improving your over unity and for providing better care to the customers for creating a unique experience giving them a competitive advantage in the specific market segment.

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