University of Phoenix Material External Influences on Consumer Choices Health ca

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University of Phoenix Material

External Influences on Consumer Choices

Health care consumers receive various communications about different health care options. It is important to understand consumer demographics to be able to determine the impact (positive or negative) media, social networks, branding, marketing, and communication play in health care consumer choices. In this assignment you will research managed care plans to determine what impact social media and other external influences have on consumer behaviors.

Research the different managed care insurance plans listed below by reviewing various health care organizations or resources (e.g., Kaiser as an HMO). Consider within your research who might access the health care systems (i.e., age, generation, socioeconomic status, military/veteran, and health care insurance plans, etc.) List 2 advantages for the HMOs, PPOs, and POSs and 2 disadvantages of each of the same in a chart like the one below:

Health Maintenance Organization (HMO)

Preferred Provider Organization (PPO)

Point of Service (POS)

Advantages

1.

2.

1.

2.

1.

2.

Disadvantages

1.

2.

1.

2.

1.

2.

Write a 90- to 175-word response to the following prompts. Consider the information you listed above and what you know about consumer behavior when you compose your response.

1.     Explain the impact media and social networking have on consumers when choosing the most appropriate managed care health insurance plans. Consider the positive and negative impact.

2.     Discuss how branding, marketing, and communication influences a consumer’s choice when considering an appropriate managed care health insurance plan. Consider positive and negative influence.

3.     Explain how communication and education to consumers differs by generations when marketing managed care health insurance plans.

a.     Consider why it is important to communicate and educate differently between generations.

Cite 2 peer-reviewed, scholarly, or similar references.

Click the Assignment Files tab to submit your assignment.

Health Maintenance Organization (HMO)

Preferred Provider Organization (PPO)

Point of Service (POS)

Advantages

1.

2.

1.

2.

1.

2.

Disadvantages

1.

2.

1.

2.

1.

2.

Explanation / Answer

HMO

Advantages:

Disadvantages:

Proffered provider organization:

Advantages:

Disadvantages:

Point of service:

Advantages:

This is hybrid of HMOs and PPOs, hence it includes advantages of both.

Disadvantages:

Education about insurance product is also different in different generation. Older generation knows the importance of insurance as they regularly develop health issues due to old age and hence need less education to buy insurance. This is not true for new generations as they generally have good health and are less prone to diseases. Hence companies need to spend more on educating young generation to buy insurance.

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