Review the Mission Statements of Ikea and Crocs, Inc. IKEA our vision is to crea
ID: 396411 • Letter: R
Question
Review the Mission Statements of Ikea and Crocs, Inc. IKEA our vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. Crocs “Our Mission Statement. To become the global leader in sustainable lifestyle footwear, apparel and accessories whilst ensuring that the four pillars of the Ocean Minded brand – Quality, Authenticity, Responsibility and Community – resonate throughout our company, products, associates and actions.
What critiques are the components of these statements in light of the the nine characteristics of a mission statement as outlined in the website information below:
https://www.adherecreative.com/blog/bid/138171/5-elements-of-a-powerful-company-mission-statement
https://www.forbes.com/sites/patrickhull/2013/01/10/answer-4-questions-to-get-a-great-mission-statement/#53dd626c67f5
Explanation / Answer
Mission statement speaks about "What does a company do?" It tells about the business process of the company. Below mentioned are the nine components of a mission to be successfu;
IKEA Furniture
Mission statement of IKEA furniture speaks about the customers, products and services offered, committment of the firmtogrow, basic values, strengths and competitive advantage, and its socially responsible behavior. It doesnt cover the geographical market covered, technology adopted and its treatment towards the employees.
CROCS
Mission statement of Crocs covers the customers, products and services offered, committment of the firm to grow, basic values, strengths and competitive advantage, geographical market covered and its socially responsible behavior. It doesnt cover the technology adopted and its treatment towards the employees.
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