Creating Customer Value MY PROGRESS-25% The VP of Marketing directs you to begin

Question

Creating Customer Value MY PROGRESS-25% The VP of Marketing directs you to begin looking at markets for Powerfully Fit's products: Assuming that we focus on the desire for fitness technology functionality, what market do you think would benefit most from our offerings?" Select an option from the choices below and click Submit. Marathon Madness: This mid-size market works out daily. Workouts often include long distance runs. Quality, durable products are attractive to this market, and marathoners are willing to pay premium prices to get the latest tech. Weekend Warriors: This large market works out 2.3 times a week and mixes up running with gym time. Weekend warriors typically purchase mid-level shoes and apparel and use a fitness app on their phone to track their workouts. Gym Newbie: This largest market is new to fitness and working out. Gym newbies work out once a week and are price sensitive about their fitness spending.

Explanation / Answer

Marathon Madness

Explanation- As the company is a directly focusing on a Desire for the fitness Technology functionality, availability of premium customer willing to spend more on the products focusing on fitness Technology would widely increase the overall market and provide better revenue if Marathon Madness is chosen as a target market for the specific brand.

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