Week 4 module 4: EBAY: Company Analysis and Questions Include the following in y
ID: 397153 • Letter: W
Question
Week 4 module 4: EBAY: Company Analysis and Questions
Include the following in your company analysis:
Cover page.
One-page abstract of the case.
Historical background of the company (3-5 pages)
Answer the following questions in full detail (minimum of 3 pages per question, i.e. question #1 must be a minimum of 3 pages, as is the same requirement for each question number--the final paper is typically 25+ pages) updating all information through research: (Reminder the definition of minimum = Grade C.)
Discuss the distinguishing features (Market size, Market growth rate, Industry strength, etc.) of the industry that the company is in. (This section must be updated and corrected based on the Professor’s review in Assignment #1.)
Discuss the competition within the industry. Who are the main players? How intense is the rivalry? How attractive is the industry? What factors are critical to competing successfully in the industry? Porter's Model of Competition must be used in this section
Discuss how the industry is changing?
What is this organization's strategy to compete? Is the strategy working? Perform a complete, fully developed with explanations, SWOT analysis. (A minimum of eight components for element of SWOT, along with the identification and justification of the UT: Ultimate Threat is required: 8 components for each SWOT element=C, 11=B, 14=A). (This section must be updated and corrected based on the Professor’s review in Assignment #2.)
Perform a financial analysis based on all current information available. Include in this analysis, a full comparison of the respective company’s financial statements to their top three publicly traded competitors.
Provide your recommendations (a minimum of eight=C, 11=B, 14=A) and a plan of action.
Explanation / Answer
eBay: History of company:
eBay was founded in September 1995. from the beginning itself its main goal was to offer a marketplace for the sale of goods and services to the individuals.
In 1995: The Beginning of history
In 1996: Partnerships and other updations
In 1997: sold one Millionth item and changed name
In 1998, eBay had gone public and within one day Shares of company has raised over $53.
In 2000: eBay has opened a university.
In 2001,eBay introduced its Stores after going through many changes over time
in 2014: Devin Wenig bacame its 4th CEO of eBay
in 2015: eBay’s 20th Anniversary
In 2016: acquired the Expert Maker
In 2008, eBay has its millions of registered sellers and buyers and it has hired more than 15,000 employees. It has acquired many other major Internet companies, and provide user-friendly opportunities to customer related to international trade and commerce Like PayPal, help users to receive and make instant payments without bank obstacles, fees.
Answer: Feature of industry;
Market size of E-commerce industry:
Market share of industry:
In e-commerce industry,Amazon has the biggest place in terms of sales in 2017 i.e about 44 cents of one dollar spent through e-commerce in the U.S goes to Amazon.So, Amazon’s e-commerce sales growth was recorded 32% i.e $196.8 billion dollars in the U.S., and 43.5 % of total e-commerce sales.
Main player of the industry is Amazon.In 2016, It had 38 percent of total market share with $149 billion in sales, Distantly Amazon is followed by eBay, Apple and Walmart and other in this race.
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