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Close Window Moving to another question will save this response. Question 35 of4

ID: 400143 • Letter: C

Question

Close Window Moving to another question will save this response. Question 35 of45 Question 35 1 points Save Answer In the Summer of 2017, the Hershey Company introduced its limited-edition collection of candies called Flavors of America" that correspond to different regions/vacation destnations of the U.S. Some of the candies included Hershey's Cherry Cheesecake flavored and Twizzlers Key Lime Pie twists (Florida). This illustrates Hershey's attempt to employ a(rn) candy bars (New York), Kit Kat Strawberryflavored candy (California), PayDay BBQ flavored bars (Texas). segmentation strategy. behavioral demographic O lifestyle O psychographic O none of the above ae Question 35 of 45 Moving to another question will save this response.

Explanation / Answer

None of the above. As, this illustrates Hershey’s attempt to employ a geographic segmentation strategy. As they are targeting audiences based on the different locations.

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