What types of customer groups does Johnson and Johnson sell to? What types of di

Question

What types of customer groups does Johnson and Johnson sell to? What types of divisions (departmentalization) does Johnson and Johnson have? What is the primary basis of the current organizational structure of Johnson and Johnson: functions, products, geography, or customer groups and why? What types of customer groups does Johnson and Johnson sell to? What types of divisions (departmentalization) does Johnson and Johnson have? What is the primary basis of the current organizational structure of Johnson and Johnson: functions, products, geography, or customer groups and why?

Explanation / Answer

TALKING ABOUT JHONSON AND JHONSON, IT HAS MORE THAN 250 COMPANIES LOCATE DIN SIXTY COUNTRIES AROUND THE WORLD. THE COMPANY IS ALSO ORGANISED INTO SEVERAL BUSINESS SEGMENTS COMPRISED OF FRANCHISES AND THERAPUETIC CATEGORIES

THE TYPES OF CUSTOMER GROUPS DOES J&J HAVE ARE AS FOLLOWS:

·         Johnson and Johnson products are basically in three main categories: Pharmaceuticals, Medical Devices & Diagnostics, and Consumer Health care.

·         The following are examples of the Johnson & Johnson product inventory: Feminine hygiene, Denture care, Contraceptives, Immunology, First aid, Family planning, Oncology, Nutritionals, Diabetes care, Neurology, Vision care, Allergy cold and flu treatment, Women’s Health, Medical devices and diagnostics.

·         THUS, THE TYPE OF CUSTOMERS DOES J&J SELL ARE,

·         Under pharmaceuticals: Under this segment, J&J has collaborated with the world for the health of everyone in it. The Janssen Pharmaceutical Companies of Johnson & Johnson are dedicated to addressing and solving the most important unmet medical needs of our time, including oncology (e.g., multiple myeloma and prostate cancer), immunology (e.g., rheumatoid arthritis, irritable bowel disease and psoriasis), neuroscience (e.g., schizophrenia, dementia and pain), infectious disease (e.g., HIV/AIDS, Hepatitis C and tuberculosis), and cardiovascular and metabolic diseases (e.g., diabetes). Driven by our commitment to patients, we develop sustainable, integrated healthcare solutions by working side-by-side with healthcare stakeholders, based on partnerships of trust and transparency.

·         Under Medical Devices and Diagnostics: segment produces a broad range of innovative products and solutions used primarily by health care professionals in the fields of orthopaedics, neurological disease, vision care, diabetes care, infection prevention, cardiovascular disease, and aesthetics. This segment is comprised of our Global Medical Solutions, Global Orthopaedics and Neurological, and Global Surgery Groups.

·         Under Consumer Health: This includes a broad range of products used in the baby care, skin care, oral care, wound care and women’s health care fields, as well as nutritional and over-the-counter pharmaceutical products, and wellness and prevention platforms.

The following is the organisational structure of Jhonson & Jhonson which operates with help of proper functioning of below mentioned departments:

Marketing department in Johnson & Johnson plays a crucial role in not only promoting its products but also in maintaining its brand name. Johnson & Johnson has emphasized four marketing mix as the following:

Ø Product

Basically, J&J has three main products categories including Pharmaticeutical, Medical Device & Diagnostic, and Consumer Healthcare. Some of the products are Feminine hygiene, Denture care, First aid, Family planning, Nutritionals, Diabetes care, Allergy cold and flu treatment, and Women's Health.

Ø Price

J&J attempt to keep their net price increases for healthcare products within the consumer price index in United Stated. Consequently, the company has cooperated with the government to develop differential pricing approach so that people are helped to access their medical products.

Ø Place

J&J product can be found in wholesale companies like Over the Counter Wholesale.com, WUZ Group, and ShopatHome.com. Its products can also be bought in retail outlet.

Ø Promotion

J&J has engaged in advertising campaigns which encourage healthy lifestyles. For example: The Campaign for Nursing's Future, Having a Baby Changes Things, and Because We Care We Act (China).

·        Marketing Process

J&J seek in approaching new products innovation and sometimes whole new businesses. Their goal is to capitalize on scientific invention, marketing insight and manufacturing expertise easily across the full range their businesses.

·        Management and Human Resource policies and approaches in J&J

Human Resource Management plays a unique role in attracting workers and maintaining the employees in a well-manner in the company. Johnson & Johnson has approximately 115 000 employees around the world. Healthy and mental well being employees have become its policies in the company. J&J has offered flexible work arrangements over the years. J&J believes that flexibility is important to attract many talented employees to work and being loyal with the company, so that it will benefited the company as well as the worker could balance their work and life. Flexible arrangements include flexitime hours, telecommuting, remote work, occasional flexibility, a compressed work week, summer hours, and part-time work or job sharing. J&J also believes that it is important for the company to be succeeded by attracting, developing, and retaining a base of employees that reflects the diversity of its customers.

Furthermore, Johnson & Johnson has implement its philosophy which is known as 'Credo' as a guidance in its business. A Credo (appendix 2) is a set of values that have provided a strategic and moral scope for J&J generation of leaders and employees. J&J has also providing variety of programs for its employees such as Employee Assistant Program which designed to give employees access counselling, assessment, intervention and training.

·        IT and Information System in Johnson & Johnson

IT and information system helps in facilitating the operation of J&J. The development of IT has brought the organization to operate more efficient and effective. J&J was known for having registered many high profiles domain. J&J has established Corporate Office of Science and Technology (COSAT) which enable people or innovators to share their ideas with the company, seeks out scientific breakthroughs and explore the technologies. The ideas then will be identified and the incorporation of those technologies will be facilitated into J&J Family of Companies.

It is very difficult to comment on the fact that what is the primary basis of the current organization structure of J&J;

Thus, this are some of the facts about Jhonson & Jhonson.

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