In this simulation it’s time for a marketing audit! Bright Road Health Care Syst

Question

In this simulation it’s time for a marketing audit! Bright Road Health Care System wants to see how responsive they are to market needs and preferences, and if their marketing strategies are showing a good return on investment. You are a marketing consultant who has been brought in as an objective party to perform this audit. Once the information is gathered, you will identify the top 3 strengths and the top 3 weaknesses of the organization. Then, you will make prioritized recommendations to turn the weaknesses into strengths.

Explanation / Answer

To formulate an excellent marketing strategy we need to have detailed information of the resources :

Problematic Issues that need out immediate attention are :

Staying relevant to the market needs : Staying relevant to the market needs involves a detailed study of the needs and preferences of the patients. The immediate care that is to be delegated to the on duty staff.Health care system’s online resources needs to be updates to sustain the market peer competition and must serve as the primary source of the health care information of the community.

Patient Engagement and Treatment process : The health care system needs to be upgraded to maintain and improve the way to render services and accessibility to health care patient records. The advantages in this process is to engage the customer in the wellness treatment and retain loyalty to the organization. We can use the information to make necessary recommendations to the diet and refer a good specialist to the problem.

Customer retention and management : The organizations has been experiencing decrease in the number of returning customers. We need to evaluate the patient experience and consider the feedback forms very seriously. We need to schedule an appointment with the respective doctors and nursing staff for future relations. The patient experience evaluation include the clinical aspects , latest equipment that is accurate in the lab tests, ambience and behavior of the staff.

Our strategies and operational modes : This is high time for an efficient marketing audit of the organization. This helps us to identify the areas we need expertise .Choosing an excellent marketing strategy helps us to estimate the return on investment capital. This also helps us to evaluate to what extent we are successful in satisfying the needs of the customers. Optimum utilization of the resources are the major tasks that helps us to improve our efficiency.

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