What is MySpace’s competitive and strategic landscape using the Strengths, Weakn

Question

What is MySpace’s competitive and strategic landscape using the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Next, determine the potential opportunities to improve MySpace’s competitive position. Identify two different niche markets: one of a product-based niche, and the other of a service-based niche. Evaluate and compare how each niche distinguishes itself from its competitors in terms of market size, opportunity for advertisement, market need, and ability to sustain the business long term

Explanation / Answer

Ans: Myspace is founded in 2003 is a social networking website offering interactive network of friends, blogs etc.

SWOT analysis for MYspace

Strengths:

1. On MySpace celebrity profiles are considered more credible
2. It provides a positive platform for music and enetertainment
3. like other social networking provides platform to share videos and photos
4. It also provides customized profile appearance to users
5. My space has more than 30 million members and also available in 15 language.

Weakness:

1.Innovations not in line with customer demand and expectations
2. As comparing to other social media likle facebook it is losing out to competition quickly
3. These days because of increasing cyber crime it may gets proned to hacking and fake accounts
4. social and cultural issues caused a problem from the brand

Oppurtunities

1. The emerging of internet and people interests towards online activities
2. It can reach out to people more quickly so to attach social networking with other online activities
3. Integrate with more telecom operators or similar companies

Threats

1. Other Competitorslike Facebook are more likeable by people
2. Other New upcoming social networking websites
3. These are used by antisocial elements in the society like terrorists activities

Two different niche market, one product based can be online video calling can able people to communicate with celebrities, other friends. Competitors like Facebook already has this ability of messenger .They already have Live going options . This will help this company to extend its market presence in these particular area.

the second service based status option

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