Read the articles that are posted below: http://frozenfire.com/video-marketing/

Question

Read the articles that are posted below:

http://frozenfire.com/video-marketing/

https://en.wikipedia.org/wiki/History_of_YouTube

http://www.reelseo.com/list-video-sharing-websites/

http://www.socialmediaexaminer.com/4-tips-to-improve-your-youtube-marketing/

http://concept5.com/how-the-top-100-brands-use-youtube-for-marketing/

http://www.huffingtonpost.com/swati-joshi/why-video-marketing-is-th_b_9230342.html

http://contentmarketinginstitute.com/2013/04/video-content-b2b-content-marketing/

Watch the YouTube Analytics video via the link below:

https://www.youtube.com/watch?v=iChY5tpnInw&feature=youtu.be

Answer the one question below:

1. Provide a social media marketing scenario where you would incorporate video content as a promotional tool. Discuss the product service you would select and specifically how would you promote it in detail via identified video sharing sites. Be sure to incorporate suggestions from the articles and video.

Explanation / Answer

We want to promote “Reskill America” and want to develop one-stop shop solution for all re-skill needs of the American workers. We provide content free of cost to the target audience and revenue stream would be from the advertisements. Bringing all the stakeholders of education ecosystem on one platform related to skill building in the country under one roof and giving complete solutions to training needs of the employees.

Revenue Model: Through our business model, we try to provide content free related to skill building to our target audience and we earn revenues through advertisements from the stakeholders such as content providers, authors, academic institutions such as schools, colleges, and publishers etc.

Target audience – Entire workforce of US from different sectors such as IT, Manufacturing, service industry etc.

The best way to engage the audience in social media is through video and it is found in a recent survey that 72% advertising managers prefer videos in social channels. Videos engage the audience emotionally and it is an effective way of reaching the target audience.

For our services- Reskill America, we would like to use options such as Animated story, Take the viewers behind the scenes, Show viewers how to do something.

We promote our services through following social media platforms:

https://www.youtube.com/

https://www.facebook.com/

https://vimeo.com/

http://www.dailymotion.com/us

https://www.instagram.com/

https://www.snapchat.com/

https://twitter.com/

http://www.reelseo.com/mobile-video/

http://www.ustream.tv/

https://www.twitch.tv/

https://www.periscope.tv/

https://www.younow.com/

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