Read the articles that are posted below: http://frozenfire.com/video-marketing/

Question

Read the articles that are posted below:

http://frozenfire.com/video-marketing/

https://en.wikipedia.org/wiki/History_of_YouTube

http://www.reelseo.com/list-video-sharing-websites/

http://www.socialmediaexaminer.com/4-tips-to-improve-your-youtube-marketing/

http://concept5.com/how-the-top-100-brands-use-youtube-for-marketing/

http://www.huffingtonpost.com/swati-joshi/why-video-marketing-is-th_b_9230342.html

http://contentmarketinginstitute.com/2013/04/video-content-b2b-content-marketing/

Watch the YouTube Analytics video via the link below:

https://www.youtube.com/watch?v=iChY5tpnInw&feature=youtu.be

Answer the one question below:

1. YouTube by most standards is a phenomenal success. Discuss Youtube's history from inception to its impact today. Identify and examine YouTube's competitors. What opportunities are there for YouTube in the future beyond basic uploading of video content?

Explanation / Answer

The former employees of PayPal Chad Hurley, Steve Chen, and Jawed Karim were the founders of YouTube in 2005. You tube’s first headquarters were situated above a pizzeria and Japanese restaurant in San Mateo,California.It was ready for uploads on April 23, 2005 on the domain name, Youtube.com which is activated on feb. 14,2005

                Starting YouTube was formed only as a video uploading site where people can upload their experience, emotions and happy moments, etc. starting YouTube video was uploaded on April 23,2005 and the titled was   “Me at the zoo”

                You tube was initiated as an angel founded enterprise from a office in a garage. In nov.2005, vantage firm Sequoia Capital was invested an initial3.5 million dollars to boot, a partner of the company Roeiof Botha and former CFO of the PayPal appointed as a YouTube board of director. Artist Capital Management and Sequoia was invested an additional 8 million dollar in the firm, that had experienced extremely popular under its first few months.

Competitors

From you tube’s impinged position as part of Google, it’s really difficult to imagine any site able to dethrone the king of digital video, but that has not stopped the competitors in the past from arriving at a renewed attempt and for a new crop to conceive edging in.

Nevertheless , ad revenue is very limited in short-form of video, so the advertisement driven catch for video authority now pits YouTube against the new Plath looking for a piece of the pie.

Veteran Video sites like Daily motion and amazon are considering their video strategies, conventional Tv Players like Comcast are entering the digital space, and start-ups like Vessel are attempting to break new ground, Albeit cryptically so far.

We dig into the new starters to the digital video space who are searching to either take a chunk out of YouTube’s market set themselves apart as option instead of competitors, with an eye for what it will take to directly the future of video.

Amazon

Amazon is approaches its video oblations on all fronts, with amazon studios gearing for the realm of Netflix and hulu’s original programming dominance, while a newer product amazon video shorts, aims to ape the success of YouTube, but with a business bent.

Video shorts so far approaches the video space form a branded perspective broadcasting videos from companies like electronic arts .Amazon offers creators a fully rounded environment to share video and sell supplemental material, so viewers can make purchases within the already robust amazon interface.

Daily motion

Daily motion is not new to video game by a longshot. The Paris based video company began around the same time as YouTube in 2005 and boasts 120 million monthly visitors. What it does not boas is slate of influencers native to the space creating original content, and that’s what daily motion is now seeking out . At the end of July, the service announced content partnership with established brands like AOL, kmaker studios, epc meal time and complex

Opportunities

User interface options like

Video resume, (self-description video)

Live group video games,

Video surveys.

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