Chapter 2 1. As discussed in the course text, the cost of getting email marketin

Question

Chapter 2

1. As discussed in the course text, the cost of getting email marketing wrong can be very high. What is an example of that?

2. Why is it important for permission to be gained before marketing by email to a prospect?

3. Why do you think to test different factors in an email? What knowledge does a marketer hope to gain? Give examples if you have tested email before.

Chapter 3

1. Online banner advertising and outdoor display advertising both use images to try to increase sales. In planning, both need to consider placement so as to be seen by their most likely audience. What are the key differences?

2. Explain why intrusive ads may be a good choice for an advertiser. Discuss a situation where a user may see an intrusive ad and have a bad experience with it. Do you think that could change a user's opinion of that brand? If so, how?

3. Which pricing model do you think would be best suited for a branding campaign? Why? For a direct response campaign? Why?

4. Describe a situation in which contextual advertising would be harmful to a campaign.

5. Explain in your own words why a holistic approach to emarketing in important.

6. Connection speed is listed as one disadvantage of online advertising. Discuss a product or service whose campaign results may be inhabited by bandwidth limitations. Also, discuss certain demographics that may not be reached as well with this medium.

Chapter 4

1. What factors should be considered when determining what commissions should be when you are planning an affiliate campaign? How do these differ for revenue-sharing campaigns and CPA campaigns?

2. Compare tracking in affiliate marketing to that of email and online advertising. What are the similarities and differences?

3. How can a merchant try to ensure that its own marketing does not overlap with those of the affiliates?

4. Why do you think some affiliates run affiliate programs for their own web sites?

Chapter 8

1. Visit Digg or Reddit. Search for information on one of your favorite brands. See what has been tagged. Discuss what you found and what was a surprise.

2. Visit one of your favorite content-creating and sharing sites. Identify how a brand uses that site and give examples.

3. Why is transparency important to social media emarketing? Has this been a factor in social media growth? Why or why not?

4. What is the difference between advertising using social media and marketing using social media? Give examples and explain both the benefits and challenges to social media of both advertising and marketing.

Answer the questions below from the Commentary Section:

Do any of the following internet subcultures apply to you (internet entrepreneur, internet blogger, hacker, internet addict)? If so, how?

Describe how membership in any of the above listed subcultures could help someone as an emarketer?

Explanation / Answer

note : only one question allowed per submission

As discussed in the course text, the cost of getting email marketing wrong can be very high. What is an example of that?

An example would be

1. subject can be overhyped, because of whih it can be totally ignored .

2.no reply messages hurt the users

3 . if the email is not at all useful for customers because of which they might report as spam

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