What is the role of brand extension ( for most brands, not just KFC) Do you agre

Question

What is the role of brand extension ( for most brands, not just KFC) Do you agree with KFC's decision to extend their brand to flavored nail polish? Do you think that they will successful with their goal of increasing excitement around the brand in Hong Kong? Could this be a new product that KFC could also launch successfully in other countries What other brand extension ideas do you have for KFC? What is the role of brand extension ( for most brands, not just KFC) Do you agree with KFC's decision to extend their brand to flavored nail polish? Do you think that they will successful with their goal of increasing excitement around the brand in Hong Kong? Could this be a new product that KFC could also launch successfully in other countries What other brand extension ideas do you have for KFC? Do you agree with KFC's decision to extend their brand to flavored nail polish? Do you think that they will successful with their goal of increasing excitement around the brand in Hong Kong? Could this be a new product that KFC could also launch successfully in other countries What other brand extension ideas do you have for KFC?

Explanation / Answer

Brand extension is a marketing strategy in which the company tries to sell a new product under the same reputed brand. Using an established brand to sell a new product which can be related or unrelated. When the brand is renowned and known in the market, it is easier for the company to launch new products under the same brand. Like Tata with its brand name, opened Tanisq, the jewellery outlets, Tata Chemicals, TCS IT company etc. Even Maggi Noodles then Maggi Sauce and ketchup. Brand extension helps in introduction and acceptance of new products easier, the risk of using a new product reduces, promotional expenditures reduces, even it avoids unnecessary losses. The customers also provide feedbacks for improvement which usually people don’t do when they are new to the market.

Yes, KFC’s decision in extending their brand to flavoured nail polish came from the finger-licking concept. Even if you lick your fingers while having delicious food, the nail paint won’t harm you rather it is edible. This concept will not affect the males as they are hardly interested in nail paints, but girls are. So, the target market for this extension is female counterparts.

This is a case of unrelated brand extension from the food chain to nail polish is quite diverse but I don’t think they will be successful with their goal in increasing excitement around the brand in Hong Kong.

I don’t think after the Hong Kong chapter, KFC will launch the edible nail polish in any country as it has got a lot of disadvantages as the nail polish does not contain any preservatives which make it unsuitable in 5 days as they will oxidise and expire. They must be refrigerated, and it is only for one-time use. Although it had the same spicy flavour used in hot and spicy chicken but with these many cons, it is difficult to survive and sustain in the market and consumers mind. Even many people thought it was unhygienic to use such kind of nail polish.

KFC can extend its food chain by acquiring new food recipes like burger pizza, pizzas, different ice-cream flavours, milkshakes or maybe produce dark and milk chocolates. Even customizing according to the nations can inhibit the competition to its competitors.

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