Directions: This purpose of this worksheet is to help you clarify what your cons

ID: 365193 • Letter: D

Question

Directions: This purpose of this worksheet is to help you clarify what your consumer behavior is and how you can do to influence their behavior. You will also need to think about your target market and your market research strategy to know more details on your consumer. The information you developed today will help you develop your marketing strategies in the upcoming two worksheets. (Note: utility refers to the ability of a good or service to satisfy the wants or needs of consumers.)

List the four types of utility. 1)____________________________________________________________________________ 2)____________________________________________________________________________

3)____________________________________________________________________________

4)____________________________________________________________________________

Explain the type of utility that your goods or services provide and how it meets the needs of your consumers

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Who is your target for your product or service? Please specify the details about your target consumers (e.g. age, gender, area, time, or specific event, etc.).

______________________________________________________________________________

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List the Six Steps in the Consumer Behavior Process

1)____________________________________________________________________________

2)____________________________________________________________________________

3)____________________________________________________________________________

4)____________________________________________________________________________

5)____________________________________________________________________________

6)____________________________________________________________________________

What are some specific things you can do to influence consumer behavior to purchase your product(s) or service(s)?

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____________________________________________________________________________________________________________________________________________________________

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Friends and society opinions on the products and services are always one of the factors influencing individual buying behavior, (1) comment on how social network (e.g. Facebook, Twitter, Instagram, etc.) enhance the impacts from friends and society towards buying behavior. (2) Then describe how you may do on this issue.

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______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

What type of market research would you recommend using for your company? How? (Be specific)

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Explanation / Answer

1.Four types of utility:

1. Time : Indicates the availability of a product when consumer needs it

2. Place: indicates convenience of location

3. Possession Indicates the value and usage of a product

4. Form: indicates the value of a finished product

2. For this assignment my business would be:

Online grocery delivery services:

Online grocery delivery service would cover the below utilities:

Time : It is the customers choice to decide when they need grocery and delivery would be on time

Place : Since it is home delivery, there would be no location constraint

Possession utility: It also covers the possession utility where the customers can use grocery for any purpose

3. Target consumers and details:

My target consumers would be:

- working class who do not have time to spend on shopping groceries.

- new moms who do not have time to shop

- homemakers

- Age group would be from 18 to 80 since grocery is a major requirement for all

- gender would be both male and female

- anytime in a year

4. Consumer behaviour process:

1. To identify the need of any product or services

2. Search for the product

3. Evaluate options

4. Procurement decision making whether to buy or not

5. Purchasing products

6. Post purchase evaluations.

5. Influencing customer behaviour to purchase my product:

- grocery being a regular requirement the need criteria of customer behaviour is met and hence can influence them easily.

6. Social network is a trend in this era in marketing.

- it influences buying behaviour through spreading messages

- Also the pride factor of marketing is enabled here.

For my business I would mostly depend on social network's

- Create demand by spreading the message

- Placing customers feedback on Facebook

- Making customer refer through social medias

7. For my company I would use observation marketing research

- will collect all the data and will analyse and observe on the trending.

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