With data analytics playing a role in everything from marketing to fans to playe

Question

With data analytics playing a role in everything from marketing to fans to player selection, there are many ethical issues that can arise in relation to the collection and use of data. Using an industry publication such as the Sports Business Journal, research a current ethical issue associated with sports and analytics. Summarize the ethical dilemma and share your opinions about how this dilemma should be addressed. Provide links to relevant articles and support your opinions with ideas, facts, and examples.

Explanation / Answer

The central purpose of this article is to provide an overview of ethics in public relations. I review the evolution of public relations ethics, the current state of practice, and the thoughts of ethicists. Definitions will be provided and key areas of evolution and debate within the field will be addressed. Implications for practitioners are discussed, including the research showing that a strong sense of ethics and of how to arrive at ethical decisions can enhance the career prospects of public relations professionals. Recommendations for public relations practitioners are made, including topics such as gaining access to an organization’s top decision makers, promotion to an ethical counselor role, on-the-job ethics training or ethics study, and approaches to ethical analyses. Finally, practical guidelines for dealing with ethics will be offered, followed by an annotated bibliography with suggestions for further reading.

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