Established in 1999, Zappos.com has quickly become a leader in online apparel an

Question

Established in 1999, Zappos.com has quickly become a leader in online apparel and footwear sales by striving to provide shoppers with the best possible service and selection. In 2008, the company's gross merchandise sales exceeded $1 billion. Zappos.com currently stocks millions of products from over 1000 clothing and shoe brands. Zappos.com was recognized in 2009 by FORTUNE MAGAZINE as one of the "100 BEST COMPANIES TO WORK FOR", debuting as the highest-ranking newcomer to FORTUNE's 2009 list. More information about the company's customer service philosophy and unique company culture can be found at http://about.zappos.com.

Write about a half-page summary of your basic pitch for getting Zappos’ business. This is like an “elevator pitch” that will sell your ideas in a short amount of time.

Explanation / Answer

To obtain Zappos business you need the correct people, one of the things that made successful was the great customer service that Zappos offers, the representatives genuine care about every customer and will do anything (within the legal) to satisfy their needs.

During holidays where the business is busier because people are purchasing products there is a rule that even the CEO will be taking calls and assisting customers on their needs, that is leadership and commitment.

You need to have top brand on your website and offer competitive prices if you want to pitch new customers, you need to offer them something no one else does, what sets you apart from the competition.

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