I want to analyze each paragraph First Virgin actively seeks business proposals

Question

I want to analyze each paragraph

First Virgin actively seeks business proposals from the public via its Web site. “If you have a fantastic idea for us, then were all ears! Were always on the lookout for fresh ideas to improve our current companies and to create brand new ones.”Analysis

Second Virgin is famous for its down-to-earth good value and service, so all new ideas will need to reflect these values. We also have a great sense of fun, and we like to do things just a little bit differently from the rest. The nature of the product or service idea the business sector into which this idea fits the idea or projects current stage of development the proposal submitters involvement in the project as well as the role he /she/ they would like to maintain the reason for approaching Virgin and the anticipated role of Virgin in the project and an assessment of the ventures potential.Analysis

Third that it receives “hundreds of proposals which are often similar to those suggested by others or to ideas which we have developed internally”. While only a few submitted proposals actually move forward in the business development process the ones that are most likely to be successful are already well developed have large scale potential and can be implemented quickly. Analysis

Explanation / Answer

In its simplest form, a brand is a noun. It is the name attached to a product or service. However, upon close inspection, a brand represents many more intangible aspects of a product or service: a collection of feelings and perceptions about quality, image, lifestyle and status. It creates in the mind of customers and prospects the perception that there is no product or service on the market that is quite like yours. In short, a brand offers the customer a guarantee and then delivers on it. You might infer, then, that if you build a powerful brand, you will in turn be able to create a powerful marketing program. However, if you can't convince customers that your product is worthy of purchasing, no amount of advertising dollars, fancy packaging or public relations will help you achieve your sales goals. Therefore, successful branding programs begin with superior products and services, backed by excellent customer service that permeates an entire organization.

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